The Subject of Desire欲望的主体

Annabelle Zhuoran is a writer and builder with a deep understanding of technology, the humanities and consumer culture. She leads the development of a humanities AI lab and works in AI venture investing.

Previously, she spent six years as a business journalist at Jiemian, covering the luxury industry through its balance sheets rather than its runways. Across 1,667 stories she brought analysts from BNP Paribas, McKinsey, BCG and Bain into the worlds of Chanel, Louis Vuitton, Dior and Dover Street Market.

The stories she holds closest are about people at the edge of the industry: a young man in a Beijing hutong who made clothes under the name “Yohji Yamamoto”, and the woman behind Russia’s Mercury Group, who died in St. Petersburg two years after they spoke.

Annarchive is where she keeps power, desire and taste. Every work in it is built around those three.

Six years in luxury, five in AI. From consumption to technology, she has always written about how people acquire and handle desire.

For collaborations, commissions or a conversation, find her on Xiaohongshu or by email.